Super handig! Onze begrippenlijst
Honderden (online) marketing begrippen uitgelegd.
A
A merk Additioneel Affiliate marketing Attributies Autoriteit Alfanumeriek Art Director Assortiment Automotive Alinea Ambigu Animatie Accorderen Ankertekst Alt tag API Ankerlinks Advertentieset Advertentie-extensies Acquisitie Accelerated Mobile Pages (AMP) Algoritme Above The Fold Automatisch bieden Artikelmarketing Acroniem A-locatie Aftersales Affiliate programma Affiliate netwerk Affiliate link Affiliate cookie Afbreukrisico Advocacy Adviesprijs Advertorial Advertentienetwerk Adverteerder Adobe Analytics Actieve merkbekendheid AIDA-model Attentiewaarde Aspect-ratio App Animatie Ambassadeur Affiliate
B
Brand awareness Barterdeal Bestaansrecht Brand marketing Bullet point Backoffice Brancheorganisatie Break Even Point Bashen Barter Briefing Breadcrumbs Buzzmarketing Buyer persona Broncode Bridge page Branding Blog Bezoekersstatistieken Bezoekersgedrag Bestemmingspagina Bereik Benchmarking Beïnvloedingsstrategie Banner B2C B2B Branded content Bedankpagina Big data Bid Bannerpositie Behavioral targeting Bedrijfskolom Baseline Barometer BANT-approach B-locatie Bruto vloeroppervlak Break even Brandstore Brainstorm Bookmark Bold Boilerplate Blogger Blikvanger Betalingsdrempel
C
Caller ID Carbon copy Community building Contactmoment Content management Copywriter Churn Customer relationship management Contactform Cross selling Conversiepaden Content marketing Call to action (CTA) Clickbait Citymarketing Canonical URL Customer journey Custom post type Crossmedia Cross linking Crawlen CPS Copywriting Cookies Conversieratio Conversiepixel Conversational search Contentkalender Content farms Concurrentieanalyse CMS Clicks Conversational AI Customer Lifetime Value Conversiedoelen Community Click-to-conversion time Crosschannel Cookietijd Conversieproces Conversie attributie Customer retention Customer insights Customer engagement CRM Chatbot Citation Flow Commercial Comment spam Collectors item Client-side scripting Catch-all Cashflow Cashback Caption Callcenter C-locatie Cursief CPV Cost Per Order CPM Cost Per Engagement Cookiewet Contextuele advertentie CSV bestand CAPTCHA Contextafhankelijk Consumentenpsychologie Consumentenmarketing Consumentengedrag Consideration set Conceptstore
D
Diep assortiment Dynamic pricing Desk Research Destep – analyse DRM Deepcrawl Dropshipping Dropshipping Domeinautoriteit Dofollow Doelgroepsegmentatie Description tag Dynamic content Doorway page Domeinnaam Deeplink Display advertising Dode link Dubbele opt-in Doelgroep Directory Direct marketing Domain Authority Domain Rating Digitale Nieuwsbrief Detailhandel Decision Making Unit Dataverkeer Damage Control Dynamic Currency Conversion Drilldown DNS Discounter Digital Out of Home
E
Echtheidskenmerken ESH model Ecommerce Early adopter Enhanced eCommerce Exact Match Domain (EMD) E-commerce marketing E-commerce Eye tracking Engagement E-mailmarketing Editorial Externe link Earned media E-Book E-mail Explore Expandable Evergreen EPC End-of-sale End-of-life Embargo Email Marketing Email campagne Elevator pitch Effective cost per click Effectief E-mailhandtekening E-mailadres
G
Google mobile friendly GRP Geanonimiseerd GTM Gravity Forms GA4 Gebruiksvriendelijkheid Google Optimalisatie Google Mijn Bedrijf Google afbeeldingen Google AdSense Google Gesponsorde link Gesponsorde content Gerelateerde artikelen Gastblog Guerrilla Marketing Google Webmastertools Google Voice Search Google Suggest Google shopping Google Penalty Google Partners Google Pagespeed Insights Gross rating point Google Plus Google maps Gmail GIF Gesponsorde zoekresultaten Geotagging Google Search
I
Intranet Interpunctie Interactie Initiele Interne concurrentie Instappunten Internet marketing In-market doelgroep Infographic Influencer In-depth content Indexeren Indeling pagina Inbound marketing IP-adres Internet of Things Impressie Installed Base Inspireren Inhakers Infotainment Informeren Inbox In-App adverteren IMAP Imago Illustratie IAB Intrinsieke waarde Internetbureau Internet Service Provider Internet Explorer Internet Instant messaging
L
Liken Lock in LSI keywords Landingspagina Link Farm Linkprofiel Linkjuice Linkbait Linkautoriteit Lengte content Leesbaarheid Leadnurturing Leadmagneet Leadgeneratie Lead scoring Lead Landextensie Laadtijd website Loyaliteitsprogramma Linkruil Loyalisten Lorem Ipsum Logo Lettertype Leadcampagne Landscape
M
Media buying Mailinglijst Marketingactiviteiten Marktpenetratie Marktpositie Meet and greet Meme MCC Google Mouse tracking Mobile first Mobiele website Mirror site Meta keywords Metadata Marketingmix Marketing automation Marketingplan Marketing Majestic Marketingtools Marketingtechnisch Marketingscan Marketingpsychologie Marketingconsultant Marketing Qualified Leads Marketing Mix Marketing bureau Marketing advies Marge MarCom Mailtemplate Mailclient M-Commerce Mysteryshopping Multichannel Marketing MoSCoW-methode Mobiele marketing Missie Micropayment Microblogging Merkbekendheid Merkattitude Merchant Meerkosten Media Matching Marktsegment Marktaandeel Markt
O
On demand Orphaned pages Over optimalisatie Off-page optimalisatie On-page optimalisatie Onderscheidend vermogen Outsourcing Organische resultaten Opt-in Oproepextensie Ondersteunende conversie Omnichannel Opt-out Owned Media Overtuigingspsychologie Opt in e-mailbestand Openingspercentage Online performance Online Marketing Onderwerp Omzet Offline marketing
P
Psychologische prijzen Parasite-SEO Parallellisatie Penetratieprijsstrategie Placement Parafrase Prognose betekenis Paarse Krokodil Product Placement Propositie Prognose Positionering Product listing ads Product markup Person markup Pareto Property Page title Pop-up Pingdom tools Permalinks Push strategie Pull strategie Prospect PPC Paginaweergave PNG Prijsbeleving Pitch PHP Persbericht Performance Based Online Marketing Pay-Off Pay Per View Paid Media Paarse broek Python Put-Out Pricing Pushnotificatie Publisher Public Relations Proportioneel Promotiemateriaal Profielfoto Printmarketing Price Cap Previous Corresponding Period Positie Poll Point Of View Point Of Interest Plog Platte tekst Placeholder
R
Retoucheren Rich Text Format RGBA Retail Rel=ugc Rel=sponsored Reviews Redigeren Rich content RSS ROI RLSA Risico analyse Retargeting Responsive design Referral RDFa RankBrain Run Of Site Run Of Network Royalties Retweet Return On Attention Retailmarketing Resolutie Researcher Repurchase Reply Relevantie Regionaal Referrer Redesign Reclamebureau Rate Card
S
Set top box Succesfactor Social media Subliminal Settopbox Superscript Sitedeals Sponsoring Spiegelen Snippet Synergie Scope Server log Smart shopping Second Party cookies Second opinion Segmenteren SEM SEO marketing Server SKU Smart Data SMART-principe SMS-marketing Sokpop Staffel Stockfoto Structuur SWOT Analyse SEO Concurrentie Semantische zoekmachine Search Engine Scrum Script Satellietwebsites Salespagina Subcategorie Structured data Storytelling SSL certificaat Splash page Spiders Spamscore Snackable content SMART Social selling Social media affiliates Screaming Frog Sales Qualified Leads Sales Accepted Leads Sale
T
Taxonomie Tipping point Trade marketeer Trade marketing Tussenkop TL;DR Toegevoegde Waarde Testimonial TCO Through The Line Topical Trust Flow Track Record Tracking Cookie Traditionele Funnel Third Party cookies TikTok Tagline Tagcloud Telemarketing Template Thought Leadership Traffic Tracking code Touchpoints Tone of voice Title tag Title attribute Time on site Targeting Trust Flow Tekstopbouw Tekstlink Trigger Trending topic Transactie
W
Web 2.0 Web 3.0 Webapplicatie Webfont Webserver Websitemarketing Werkgebied Widget WiFi Windows Microsoft Winst Witregel Witruimte WordPress Warme Acquisitie Watermerk Wear Out Webanalyse Webcare Webdesignbureau Webdesigners Webdevelopment Webdesign Webmarketing Webmaster Webpagina Wat is een A/B test? Whitepaper Webspam Websitemigratie Webshop Webanalytics Weblog Website Website-optimalisatie Webspider Webtekst Webwinkel Word Count WYSIWYG Webhosting Winkelmandje